Slab Square Hidy 2 is a very bold, wide, monoline, upright, normal x-height font visually similar to 'Sharp Slab' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, retro, sturdy, friendly, punchy, impact, legibility, nostalgia, solidity, display strength, blocky, bracketless, high contrast-free, chunky, compact serifs.
A heavy, square-shouldered slab serif with thick, even strokes and crisp right-angle joins. Serifs are prominent and largely unbracketed, reading as rectangular blocks that give the letters a grounded, architectural feel. Curves (C, O, S) are broad and smooth but remain visually controlled by the font’s sturdy verticals and flat terminals, creating a consistent, poster-ready rhythm. Lowercase forms are sturdy and open, with single-storey shapes where visible (notably the a and g), and punctuation/dots appear round and bold enough to hold up at display sizes.
This face performs best in display contexts such as headlines, posters, labels, and packaging where its heavy slabs and sturdy silhouettes can do the work. It also suits branding and signage that benefit from a confident, retro-leaning voice and strong readability at larger sizes.
The overall tone is assertive and upbeat, with a classic American slab-serifs-in-print vibe. Its chunky serifs and compact details suggest reliability and straightforwardness, while the rounded counters keep it approachable rather than severe. The result feels both vintage and contemporary—ideal when you want impact without aggression.
The design appears intended to deliver maximum visual weight and clarity through simple geometry, strong slab serifs, and low stroke modulation. It emphasizes bold presence, stable baselines, and straightforward letter shapes for impactful, highly legible display typography.
Spacing looks generous and even in the specimen text, supporting clear word shapes in large settings. The numerals are bold and simplified, matching the letterforms’ blocky construction and maintaining strong presence alongside caps.