Sans Normal Oblom 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Approach' by Emtype Foundry, 'FS Koopman' by Fontsmith, 'Passenger Sans' and 'Passenger Sans Cyrillic' by Indian Type Foundry, 'Beatrice Standard' by Monotype, and 'Eloquia' by Typekiln (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, playful, display impact, brand voice, geometric clarity, approachability, rounded, soft corners, compact counters, heavy terminals, geometric.
A heavy, rounded sans with broad proportions and a sturdy, even rhythm. Strokes stay uniform with blunt, softly curved terminals, while bowls and counters lean toward circular geometry with slightly squared-off joins. The lowercase shows single-storey forms (notably a and g), compact apertures, and dense internal spaces that emphasize a solid, poster-ready texture. Numerals follow the same robust construction, with simple shapes and tight counters that read best at larger sizes.
This face is a strong fit for headlines, titles, and short blocks of copy where mass and clarity are desired. It works especially well in branding, packaging, and signage that needs a friendly but forceful voice, and it can add a bold, modern flavor to editorial display settings when used with ample spacing.
The overall tone is bold and approachable, combining a contemporary, no-nonsense presence with a soft, friendly edge. It feels energetic and assertive without becoming harsh, making it well suited to upbeat, attention-seeking typography.
The design appears intended to deliver maximum impact with rounded, geometric letterforms that stay cohesive across the alphabet and numerals. It prioritizes bold silhouette and consistent construction for display typography and brand-forward applications.
Because counters and apertures are relatively tight, the color of a paragraph can become quite dark; a bit of extra tracking and generous leading can help in longer text. The forms maintain a consistent, geometric logic across caps, lowercase, and figures, supporting clean, graphic layouts.