Sans Normal Yimov 3 is a very bold, very wide, medium contrast, upright, normal x-height font visually similar to 'Neue Helvetica' and 'Neue Helvetica Paneuropean' by Linotype and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: posters, headlines, packaging, logo, stickers, playful, handmade, rugged, friendly, retro, impact, approachability, analog texture, handcrafted feel, rounded, blobby, stamped, textured, chunky.
A heavy, rounded sans with compact internal counters and softened corners throughout. Strokes are thick and fairly uniform, but edges are intentionally irregular, creating a stamped/inked texture that makes each letter feel slightly unique. Curves are broad and bulbous (notably in C, O, S, and the bowls of B/P/R), while verticals and horizontals remain sturdy and squat, producing a dense, poster-like color. The lowercase is simple and sturdy with single-storey a and g, and the numerals follow the same rounded, compact construction with small apertures.
Best suited to short, high-impact settings such as posters, headlines, brand marks, packaging, and merchandise graphics where the rough texture can be appreciated. It can also work for playful editorial callouts or event signage, especially when a handcrafted, tactile look is desired.
The overall tone is casual and approachable, with a handmade roughness that reads like printmaking, rubber-stamp lettering, or worn signage. Its bouncy shapes and imperfect edges give it a fun, informal energy while still feeling bold and confident.
The design appears intended to deliver maximum presence with a friendly, rounded silhouette while adding a deliberately imperfect, inked edge to avoid a sterile geometric feel. It aims to evoke analog printing and hand-made signage in a contemporary, easy-to-use sans form.
Spacing appears generous enough for display use, but the heavy weight and small counters can cause tight spots in longer text, especially at smaller sizes. The texture is consistent across caps, lowercase, and figures, helping mixed-case settings feel cohesive.