Slab Square Hiha 3 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'ITC Lubalin Graph' by ITC, 'Nord' by Letterwerk, 'Postulat' and 'Postulat Pro' by ParaType, 'Paralex' by Tipo Pèpel, 'Coltan Gea' by deFharo, and 'Museo Slab' by exljbris (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, sturdy, confident, classic, collegiate, editorial, impact, stability, legibility, heritage, blocky, bracketed, rectilinear, compact, high-impact.
A robust slab serif with heavy, blocklike strokes and squared-off serif feet that read as broad and stable. Curves are generously rounded on letters like C, O, and S, while joins and terminals remain crisp and rectilinear, creating a clear geometric rhythm. The type shows sturdy proportions with moderate counters and a slightly compact feel in the lowercase; ascenders are firm and straight, and the overall texture is dense and even. Numerals are weighty and straightforward, matching the headline-oriented color of the alphabet.
This face is well suited to headlines, posters, and display settings where a firm slab serif voice is needed. It also fits branding, packaging, and signage applications that benefit from high impact and clear letterforms, and can work in short editorial callouts where a dense, confident texture is desirable.
The font projects a strong, no-nonsense tone that feels traditional and dependable, with a hint of collegiate and industrial signage energy. Its heavy presence reads confident and authoritative, suited to messages that want to feel established rather than delicate or fashionable.
The design appears intended to deliver a strong slab-serif presence with clear, traditional letter shapes and an assertive, print-forward color. It prioritizes solidity and readability at display sizes through broad serifs, straightforward construction, and consistent weight.
The design maintains consistent stroke weight across straight and curved forms, producing a solid typographic “color” in paragraphs. Serifs appear squared and substantial rather than sharp, helping the letterforms feel grounded and emphatic at larger sizes.