Sans Normal Kidew 4 is a bold, wide, low contrast, italic, normal x-height font.
Keywords: headlines, posters, branding, packaging, sportswear, sporty, dynamic, modern, confident, punchy, impact, motion, modernity, clarity, oblique, geometric, rounded, brash, clean.
A heavy, oblique sans with broad proportions and smooth, rounded bowls. Strokes stay largely uniform, giving the letters a clean, low-contrast silhouette, while the slant adds forward motion. Counters are open and generously sized, and terminals are mostly blunt, producing a solid, contemporary texture with strong horizontal presence. Numerals share the same weight and rounded construction, reading clearly at display sizes.
Best suited for headlines, poster typography, and prominent UI or marketing callouts where a strong, fast-leaning voice is needed. It also fits logos, packaging, and sports or automotive-themed branding that benefits from a wide, high-impact sans.
The overall tone is energetic and assertive, with a sporty, performance-driven feel. Its bold presence and forward slant suggest speed and momentum while maintaining a clean, modern neutrality suitable for contemporary branding.
The design appears intended to deliver a bold, contemporary sans voice with a built-in sense of motion. By pairing rounded geometry with a pronounced slant and broad proportions, it aims for attention-grabbing clarity in display and brand-forward contexts.
The rhythm is compact and dense in text blocks due to the weight, but the wide set and open counters help prevent it from feeling cramped. Round letters (O, C, G, Q) emphasize the geometric backbone, while diagonals (A, V, W, X) reinforce the italicized motion.