Sans Normal Lybom 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'AG Royal' by Berthold, 'Malva' by Harbor Type, 'Qubo' by Hoftype, and 'Monto Grotesk' by Lucas Tillian (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, energetic, sporty, punchy, modern, playful, impact, motion, headline emphasis, modern branding, athletic tone, oblique, compact counters, rounded terminals, soft corners, dynamic slant.
A heavy, right-slanted sans with broad proportions and rounded, softly blunted terminals. Curves are built from smooth, near-elliptical forms, while joins and corners stay clean and sturdy, producing a dense, poster-ready texture. Counters are relatively tight in letters like a, e, and g, and the overall rhythm is even, with confident, blocky strokes that maintain clarity in large sizes.
This font is best suited for short-to-medium headline settings where impact and momentum matter—such as posters, sports and event graphics, bold brand marks, and packaging callouts. It can work for subheads and brief UI labels when ample spacing is available, but its dense counters make it more comfortable at larger sizes than in long passages.
The overall tone is assertive and kinetic, with a forward-leaning stance that reads as active and contemporary. Its weight and width give it a headline-first attitude, while the rounded shaping keeps it approachable rather than harsh.
The design appears intended to deliver a strong, modern display voice with a sense of speed and motion, using an oblique construction, wide stance, and rounded geometry to stay friendly while remaining forceful.
The sample text shows strong word shapes and consistent slant across both uppercase and lowercase, with numerals matching the same robust, rounded construction. The design favors impact over fine-detail delicacy, and the darker interior spaces contribute to a compact, high-contrast-on-the-page look in dense settings.