Sans Normal Bulib 7 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Foundry Context' by The Foundry and 'Helios Antique' by W Type Foundry (names referenced only for comparison).
Keywords: ui design, signage, brand systems, presentations, product labels, clean, modern, neutral, technical, friendly, clarity, versatility, legibility, neutrality, modernity, open apertures, rounded forms, geometric, crisp, minimal.
A clean sans with largely geometric construction and smooth, round bowls. Strokes are even and calm, with gently rounded joins and terminals that read crisp rather than calligraphic. Proportions are on the generous side with broad capitals and spacious counters, helping letters stay open at a range of sizes. The lowercase keeps simple, familiar shapes with clear differentiation (single-storey-style forms where applicable) and a straightforward rhythm across words.
This font suits UI and product typography where clarity and a calm texture matter, and it can scale well for signage and wayfinding thanks to open counters and straightforward letterforms. It also works for brand systems, marketing collateral, and presentations that need a clean, contemporary sans without overt stylistic cues.
The overall tone is modern and neutral, projecting clarity and practicality rather than personality-heavy stylization. Its roundness softens the texture, giving it a friendly, approachable feel while still reading as contemporary and efficient.
The design appears intended as a versatile, general-purpose sans that prioritizes legibility and consistency through simple geometry, open forms, and even stroke behavior. Its restrained detailing suggests it is meant to integrate easily into a wide range of layouts without dominating the page.
The figures follow the same simple, geometric logic as the letters, with clear interior spaces and consistent stroke treatment. In sample text, spacing appears comfortable and even, producing a smooth gray value suitable for sustained reading and interface-like settings.