Sans Normal Ogko 2 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Afical' by Formatype Foundry, 'Leelawadee' by Microsoft Corporation, and 'Arial' and 'Endurance' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, modern, friendly, direct, utilitarian, impact, clarity, modernity, approachability, geometric, rounded, sturdy, open apertures, high legibility.
A heavy, geometric sans with broad proportions and smooth, low-contrast strokes. Curves are round and even, with a consistent stroke weight across bowls, stems, and diagonals. Counters are generous and shapes stay open in letters like C, G, S, and e, supporting clear interior space at display sizes. Terminals are clean and mostly straight-cut, with a sturdy, squared-off feel in forms like E, F, T, and the numerals; diagonals (V, W, Y, k) are thick and stable rather than sharp or delicate.
Best suited for headlines and short text where impact and quick readability matter—posters, signage, brand marks, packaging, and bold UI headings. Its broad shapes and even stroke weight help it hold up well in high-contrast layouts and large-scale applications.
The overall tone is confident and straightforward, pairing contemporary geometry with a friendly softness from its rounded curves. It reads as practical and dependable, with enough warmth to feel approachable rather than clinical.
Likely designed to provide a solid, contemporary sans voice with strong presence and straightforward readability. The emphasis on geometric construction, open counters, and clean terminals suggests a focus on versatile display use while remaining legible in larger text settings.
The uppercase set has a strong, poster-ready presence with wide stance and consistent color, while the lowercase maintains clarity through open apertures and ample counters. Numerals are robust and highly readable, matching the weight and rhythm of the letters for cohesive typographic color.