Sans Superellipse Sugo 9 is a very bold, very narrow, medium contrast, upright, short x-height font visually similar to 'Loftie' by Gerald Gallo, 'Factual JNL' by Jeff Levine, 'Maintanker' by Salamahtype, 'Cadaques' by Supfonts, 'Agharti' by That That Creative, and 'Robson' by TypeUnion (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, condensed, posterlike, assertive, retro, industrial, space saving, high impact, display clarity, graphic texture, tall, compact, blocky, geometric, rounded corners.
A tightly condensed display sans with tall proportions, compact counters, and a rhythmic vertical emphasis. Strokes are heavy and fairly consistent, with gently rounded, superellipse-like corners that soften the otherwise blocky silhouettes. Curves (C, O, S) read as rounded-rectangle forms, while joins stay clean and upright with minimal modulation. The lowercase is compact with a relatively small x-height and prominent ascenders/descenders; the g is single-storey and the a is simple and sturdy. Numerals are similarly narrow and upright, designed to align well in vertical signage-like settings.
Best suited for headlines and short bursts of text where a compact, high-impact voice is needed—posters, brand marks, packaging callouts, and signage. It can also work for large-format editorial titles where a condensed, graphic texture is desirable.
The overall tone is bold and declarative, evoking classic poster and headline typography with a slightly retro, industrial edge. Its narrow, towering shapes feel urgent and attention-grabbing, while the rounded geometry keeps it from becoming harsh.
The design appears intended to maximize impact in limited horizontal space, pairing condensed proportions with softened superellipse curves for a distinctive, contemporary-takes-on-vintage display feel.
Spacing appears intentionally tight, creating dense word shapes and strong texture in lines of text. The design favors straight-sided verticals and simplified internal spaces, which boosts impact at larger sizes but can make small-size reading feel compact.