Sans Superellipse Abmam 12 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Bronkoh' by Brink, 'Danos' by Katatrad, and 'Bitner' by The Northern Block (names referenced only for comparison).
Keywords: ui design, branding, signage, dashboards, packaging, modern, neutral, technical, clean, friendly, clarity, approachability, systematic design, legibility, rounded corners, squared rounds, uniform stroke, open apertures, compact curves.
A crisp sans with a superelliptical construction: curves tend to resolve into rounded-rectangle shapes rather than pure circles, giving bowls and counters a squared-yet-soft geometry. Strokes are largely uniform with minimal modulation, terminals are clean and mostly flat, and joints stay sturdy, producing a steady, even texture in text. Counters are open and uncomplicated, and the overall rhythm reads structured and consistent, with rounded corners providing softness without becoming informal.
Well-suited to interface typography, product labeling, and wayfinding where a clean sans is needed but a softer, rounded tone is preferred. It can also work effectively for contemporary brand systems and headlines that benefit from a structured, modern voice without sharp edges.
The tone is contemporary and matter-of-fact, with a subtle friendliness coming from the rounded corners. It feels pragmatic and engineered rather than expressive, projecting clarity and reliability while staying approachable.
The design appears intended to combine the efficiency of a utilitarian sans with the warmth of rounded geometry. By using superelliptical curves and simple, open constructions, it aims for dependable readability and a contemporary, technology-adjacent character.
Round characters like O and 0 lean toward a rounded-rectangle silhouette, and several forms show gently squared curves that keep the design from feeling geometric-circular. Numerals and capitals appear built for clear recognition, with straightforward shapes and restrained detailing that supports legibility at a range of display sizes.