Sans Superellipse Ugdil 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Futo Sans' by HB Font, 'Univia Pro' by Mostardesign, and 'Obvia' by Typefolio (names referenced only for comparison).
Keywords: headlines, posters, logos, packaging, signage, techy, industrial, assertive, friendly, impact, modernity, clarity, branding, rounded, squared, blocky, compact, geometric.
A heavy, geometric sans with rounded-rectangle construction and broadly squared curves. Strokes are monoline and dense, with large internal counters that stay open even at small sizes. Corners are consistently softened, terminals are mostly flat, and joins are clean and mechanical. The uppercase reads compact and stable, while the lowercase follows the same modular logic with simplified bowls and shoulders; numerals are similarly blocky with clear cut-ins and apertures.
Best suited for high-impact display typography such as headlines, posters, product branding, and packaging where a strong, contemporary presence is needed. It also works well for UI labels, wayfinding, and sport/tech-themed graphics where sturdy letterforms and quick recognition are priorities.
The overall tone feels modern and engineered—confident, straightforward, and slightly futuristic. The softened corners keep it from feeling harsh, adding a friendly, approachable edge to an otherwise industrial, utilitarian rhythm.
The font appears designed to deliver maximum visual impact with a cohesive rounded-rectangle geometry, balancing a tough, industrial skeleton with softened corners for approachability. Its simplified, modular forms suggest an intention toward clear, modern branding and high-contrast-on-background applications.
The design’s superellipse-like rounding and squared curves create a distinctive "rounded-square" silhouette that remains consistent across letters and figures. The bold mass and compact shapes make it visually loud in headlines, while the generous counters help preserve legibility in short text runs and signage-like settings.