Sans Normal Pemey 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Crossten Soft' by Emre Güven, 'Ghino' by Fontmachine, 'Crossten' by Horizon Type, and 'Neue Reman Sans' by Propertype (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids branding, stickers, playful, friendly, chunky, retro, cartoon, approachability, impact, simplicity, readability, branding, rounded, soft corners, bubbly, compact, high impact.
A heavy, rounded sans with compact proportions and generously filled counters. Curves are built from broad arcs and near-circular bowls, paired with slightly squared terminals that keep strokes feeling stable and blocky. The overall rhythm is dense and even, with short extenders and a sturdy baseline presence; shapes stay upright with minimal modulation and clear, simplified joins. Numerals are similarly stout, with rounded forms and closed, weighty interiors that maintain strong color in text.
Best suited to display settings where bold, friendly impact is needed: headlines, posters, packaging, and brand marks with a playful personality. It also works well for short UI labels or callouts when legibility must remain strong at small sizes, though longer paragraphs may feel dense due to the heavy, compact letterforms.
The font communicates warmth and approachability through its bulbous curves and chunky massing. Its softened geometry and compact stance lean toward a cheerful, cartoon-leaning tone, while the solid stroke weight adds confidence and attention-grabbing energy.
The design appears intended to deliver maximum visual impact with an approachable, rounded voice—favoring simple, sturdy silhouettes that reproduce well in high-contrast contexts and maintain a consistent, punchy texture across letters and numbers.
In the sample text, the tight fit and strong typographic color create a poster-like texture, especially at larger sizes. Circular letters like O/Q and rounded lowercase forms emphasize the bubbly construction, while angular letters (K, M, N, W) are simplified into bold, friendly silhouettes rather than sharp, technical forms.