Sans Normal Efgud 1 is a light, normal width, low contrast, italic, tall x-height font.
Keywords: editorial, branding, ui text, packaging, posters, modern, airy, calm, sophisticated, clean, contemporary clarity, text legibility, elegant emphasis, neutral utility, humanist, rounded, open, smooth, neutral.
A slanted sans with smooth, rounded construction and open apertures. Strokes stay even throughout, with gently tapered joins and soft terminals that keep forms from feeling rigid. Proportions are vertically oriented, with compact ascenders and descenders supporting a prominent lowercase body; counters are generous, and spacing feels relaxed for an italic, producing an easy, continuous rhythm in text. Uppercase shapes are restrained and geometric-leaning, while lowercase forms introduce a slightly more human, flowing modulation.
It suits editorial typography, brand systems, and product packaging where a refined italic voice is needed with dependable readability. The clean shapes and open counters also make it a practical option for interface copy, captions, and supporting text in modern layouts, while scaling well for display lines that want a sleek, contemporary slant.
The overall tone is contemporary and understated, projecting clarity without looking mechanical. Its slant and soft curves add a quiet sense of motion and refinement, giving it a polished, editorial feel rather than a purely utilitarian one.
The design appears intended as a versatile italic sans that balances geometric cleanliness with humanist softness. It aims to deliver a smooth, modern texture for continuous reading while providing enough character and motion for branding and headline emphasis.
Round characters like O/Q and the curved bowls (b, d, p, q) appear especially smooth and consistent, reinforcing the font’s circular logic. Numerals match the text style closely, with simple, readable silhouettes and minimal ornamentation.