Sans Normal Ogru 2 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Boutros Angham' by Boutros, 'Aligne' by Formatype Foundry, 'Gardner Sans' by Lewis McGuffie Type, 'Immanent' by Paulo Goode, and 'Canaro' by René Bieder (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, confident, friendly, clean, direct, impact, clarity, approachability, modernity, rounded, geometric, sturdy, open, high-impact.
A sturdy sans with rounded, geometric construction and a generously set stance. Curves are smooth and near-circular, while joins and terminals stay clean and mostly straight-cut, giving the forms a crisp but approachable finish. Counters are open and well-defined (notably in O, P, R, and e), and the overall rhythm is even, with consistent stroke weight and clear, simple silhouettes. The lowercase shows a compact, workmanlike build with a single-storey a and g, a short-armed r, and straightforward punctuation, all tuned for clarity at larger sizes.
Well-suited to headlines, posters, and branding systems where a clear, high-impact sans is needed. The open counters and simple shapes also make it a good candidate for signage and packaging, especially when set at medium to large sizes.
The font reads as modern and confident with a friendly, accessible tone. Its rounded geometry and solid mass feel contemporary and practical rather than delicate or formal, projecting an upbeat, straightforward voice suited to bold messaging.
The design appears intended as a contemporary, all-purpose display sans that balances geometric roundness with sturdy, no-nonsense construction. It aims to deliver strong presence and quick readability while keeping the tone approachable and modern.
Capitals present a strong, uniform presence with broad bowls and stable horizontals, while diagonals (A, V, W, X, Y) feel tightly controlled and symmetrical. Numerals are similarly robust and simplified, matching the letterforms for cohesive display use.