Sans Faceted Abkov 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Humanist 777' by Bitstream; 'Frutiger', 'Frutiger Arabic', 'Frutiger Next Paneuropean', 'Neue Frutiger', 'Neue Frutiger Cyrillic', and 'Neue Frutiger Paneuropean' by Linotype; and 'FreeSet' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, industrial, assertive, sporty, retro, blocky, impact, ruggedness, mechanical feel, signage clarity, angular, octagonal, chamfered, compact, sturdy.
A heavy, compact sans with chamfered corners and faceted, near-octagonal curves that replace round geometry with straight planar cuts. Strokes are consistently thick with minimal modulation, producing solid counters and a tight, punchy texture in text. Uppercase forms are wide-shouldered and block-driven (notably in C/G/O/Q), while lowercase keeps a sturdy, utilitarian build with short extenders and simplified terminals. Numerals follow the same faceted logic, reading like cut metal signage with clipped corners and dense silhouettes.
Best suited to headlines and short, high-impact text where the dense weight and faceted silhouettes can do the work—posters, sports and team branding, bold packaging, labels, and signage. It can also function for subheads or callouts when paired with a calmer text face.
The overall tone is bold and no-nonsense, with an industrial, athletic energy. Its faceted construction evokes stamped hardware, varsity lettering, and rugged wayfinding, giving text a confident, impact-first presence.
Likely designed to deliver maximum visual impact through compact, blocky forms and consistent chamfering, translating rounded letters into a sharp, machined aesthetic. The emphasis appears to be on strong silhouettes and a distinctive, rugged voice for display typography.
The faceting is applied systematically across rounds and joins, creating a cohesive rhythm of clipped corners throughout. Tight internal spaces at smaller sizes may favor use where mass and silhouette recognition matter more than airy readability.