Sans Normal Kekeh 6 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Butan' by Butan, 'Sharik Sans' by Dada Studio, 'Whitney' by Hoefler & Co., 'Safran' by Hubert Jocham Type, 'Corpid' by LucasFonts, 'LFT Iro Sans' by TypeTogether, and 'Werk' by Wilton Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, confident, dynamic, friendly, punchy, impact, motion, emphasis, approachability, display, rounded, slanted, compact, soft-cornered, bracketless.
A heavy, right-slanted sans with broad, rounded forms and softened corners throughout. Strokes stay largely uniform, producing a solid, low-detail silhouette with clear interior counters and sturdy joins. The lowercase shows single-storey constructions (notably a and g), a compact rhythm, and short, slightly squared terminals that keep shapes tight and readable. Numerals are robust and simple, matching the letterforms with generous weight and minimal modulation.
Best suited to short, high-impact settings such as headlines, posters, logos, and promotional graphics where bold, slanted forms can carry the message. It also fits branding systems that want a sporty or active voice, including apparel, packaging, and social media tiles.
The overall tone is energetic and assertive, with a sporty forward lean that suggests motion and emphasis. Rounded geometry keeps it approachable rather than severe, balancing strength with a friendly, contemporary feel.
The design appears aimed at delivering maximum impact with a streamlined, rounded sans structure, using an italic stance to add momentum and urgency. Its simplified construction and consistent weight prioritize strong silhouettes and quick recognition over subtle typographic nuance.
The italic slant and wide, rounded bowls create strong word shapes at larger sizes, while the dense color and compact spacing can become visually dominant in longer passages. The glyph set shown maintains consistent curvature and weight across caps, lowercase, and figures, helping headlines feel cohesive.