Sans Superellipse Gubuh 1 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Aircrew' and 'Quebra' by Vanarchiv (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, ui labels, friendly, soft, modern, approachable, playful, approachability, impact, clarity, modernity, rounded, boxy, sturdy, compact, smooth.
A heavy, rounded sans with superellipse-like construction: curves resolve into softened corners and many terminals feel subtly squared off rather than perfectly circular. Strokes are broadly even with gentle modulation, producing a solid, compact texture in text. Counters are generous and rounded-rectangular, while joins and intersections stay clean and simplified for clarity at size. The overall rhythm is steady and slightly condensed in feel, with wide, stable capitals and robust lowercase forms that maintain consistent curvature and corner radii.
Best suited to headlines, short statements, and brand marks where a warm geometric voice is desired. It also works well for packaging and poster typography that needs bold, friendly impact, and for UI labels or navigation where rounded forms can soften a utilitarian layout.
The tone is friendly and contemporary, combining softness from the rounded corners with a confident, sturdy presence. Its shapes feel approachable and mildly playful without becoming informal or quirky, making it suitable for upbeat, user-facing communication.
The design appears intended to deliver strong legibility and presence while replacing sharp geometry with softened, superellipse-based curves. It aims for a modern, approachable character that feels robust in display use and stays orderly and consistent in multi-line text.
Round characters (O, Q, 0) read as squarish ovals, reinforcing the geometric, softened-rectangle theme. The lowercase shows single-storey forms and simple constructions that keep the color dark and even across lines. Numerals are similarly sturdy and open, designed to hold up in large, high-impact settings.