Sans Normal Lobov 13 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Graphie' by Dharma Type, 'Hurme Geometric Sans No. 3' by Hurme, 'Uniform Italic' by Miller Type Foundry, 'Glot' and 'Glot Round' by Wordshape, and 'Codec Pro' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, energetic, sporty, punchy, friendly, modern, impact, momentum, approachability, modernity, rounded, slanted, soft corners, compact counters, heavy terminals.
A heavy, right-slanted sans with broad proportions and smoothly rounded curves. Strokes maintain an even, low-contrast weight, with blunt, softly finished terminals and generous bowl shapes that keep forms clear at display sizes. The italic construction reads as a true oblique with consistently angled stems and diagonals, giving letters a forward-leaning rhythm. Counters are relatively tight in the densest letters, and joins in shapes like M/N and the diagonals of K/V/W feel sturdy and continuous rather than sharply cut.
Best suited to display settings where impact and immediacy matter: headlines, posters, attention-grabbing brand marks, and promotional copy. It also fits sports and lifestyle branding, packaging, and signage where a bold, forward-leaning sans can signal motion and confidence.
The overall tone is assertive and fast-moving, with a sporty, headline-ready presence. Its rounded geometry softens the impact of the heavy weight, producing a friendly, contemporary feel rather than an industrial one. The slant adds momentum and a sense of action that suits energetic messaging.
The design appears intended to deliver maximum presence with approachable, rounded forms, combining a strong silhouette with an energetic slant for dynamic display typography. It prioritizes bold legibility and visual momentum over delicate detail, aiming for modern, high-impact communication.
Uppercase forms appear particularly stable and blocky, while lowercase shows simple, single-storey constructions (notably a and g) that reinforce an informal, modern voice. Numerals are bold and compact, built to hold their shape in short bursts of information like scores or pricing.