Sans Superellipse Ognos 6 is a very bold, narrow, low contrast, upright, normal x-height font visually similar to 'Merlod' by Stawix (names referenced only for comparison).
Keywords: headlines, posters, packaging, logotypes, apparel, playful, retro, friendly, sturdy, punchy, impact, approachability, retro flavor, clarity, brand voice, rounded corners, blunt terminals, compact, blocky, soft geometry.
A compact, heavy sans with a soft-rectangular (superellipse) construction. Strokes are thick and even, with rounded corners and blunt, squared-off terminals that keep counters open and shapes highly legible at display sizes. Curves and straights meet with smooth radii, giving letters a cushioned, blocky silhouette and a steady, rhythmic texture in lines of text.
Best suited for short, high-impact text such as headlines, posters, branding lockups, packaging, and merchandise. The thick strokes and softened corners hold up well when scaled large and when used in high-contrast graphic layouts, where a warm, assertive presence is desired.
The overall tone feels friendly and playful, with a vintage sign-painting and poster sensibility. Its chunky, softened forms read as approachable rather than severe, delivering a bold, upbeat voice that suits attention-grabbing messaging.
This design appears intended to deliver maximum visual impact with a friendly, geometric softness. By pairing dense stroke weight with rounded-rectangle proportions, it aims to be eye-catching and readable while projecting an approachable, retro-leaning personality.
Round letters like O and Q lean toward rounded-rectangle bowls, and the lowercase set keeps a sturdy, simplified structure that maintains clarity under heavy weight. Numerals follow the same robust geometry, producing a consistent, headline-ready color across mixed alphanumeric settings.