Sans Normal Ormab 5 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Midnight Sans' by Colophon Foundry, and 'DIN 2014' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, bold, friendly, confident, modern, playful, impact, clarity, approachability, modernity, rounded, geometric, soft corners, closed apertures, chunky.
A heavy, geometric sans with rounded bowls and broadly circular construction in letters like O, C, and G. Strokes are thick and even, producing a dense, poster-ready color, while terminals tend to be blunt and softly shaped rather than sharply cut. Counters are relatively tight and apertures are often more closed, giving the face a compact, sturdy rhythm. Lowercase forms are simple and robust (single-storey a and g), with a tall, straight-sided l and a compact, utilitarian t; numerals are similarly hefty with large interior spaces where possible.
Best suited to headlines, display copy, and short emphatic statements where maximum impact and quick recognition are needed. It also fits branding, packaging, and signage that benefit from a bold, friendly geometric voice. For longer passages, it will generally perform best with generous tracking and comfortable line spacing.
The overall tone is direct and upbeat, combining a contemporary, no-nonsense solidity with approachable, rounded shapes. Its weight and compact counters create an assertive voice, while the smooth curvature keeps it from feeling harsh or overly industrial.
The design appears intended to deliver high-impact readability with a clean geometric foundation and softened curves for approachability. It prioritizes strong silhouette recognition and a consistent, modern rhythm over delicate detail or typographic nuance.
In text settings the strong strokes create a pronounced “ink” presence, so spacing and line breaks matter to avoid a dark, blocky texture. The design reads especially clearly in short phrases and large sizes where its rounded geometry and sturdy proportions are most apparent.