Sans Normal Nobab 24 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'BR Segma' by Brink and 'Eloquia' by Typekiln (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, modern, punchy, playful, impact, approachability, contemporary, display, rounded, soft-cornered, blocky, compact counters, high impact.
A heavy, rounded sans with broad proportions and large, simplified shapes. Strokes are consistently thick with smooth, circular curves and softly flattened terminals, giving letters a sturdy, block-like silhouette. Counters are relatively tight (notably in B, e, a, and s), and apertures lean toward closed, contributing to a dense, poster-ready texture. Lowercase forms are straightforward and geometric, with a single-storey a and g, a compact e, and a short, solid t with a broad crossbar; numerals are equally robust and rounded, with clear, open forms in 0, 6, and 9.
Best suited to headlines, posters, packaging, and brand marks where a bold, friendly presence is needed. It also works well for signage and short UI callouts where maximum emphasis and quick recognition are priorities.
The overall tone is bold and upbeat, reading as approachable rather than severe. Its rounded geometry and chunky mass suggest a contemporary, consumer-friendly voice that feels energetic and assertive at the same time.
The design appears intended to deliver a strong, contemporary sans voice with softened geometry—balancing impact with approachability. Its simplified, rounded construction and tight counters prioritize bold readability and a confident, graphic presence in display sizes.
In text settings, the dense color and tight internal spaces produce strong word shapes and a prominent rhythm. Curved letters (O, C, G, S) maintain smooth continuity, while diagonals (A, V, W, Y) remain thick and stable, reinforcing a cohesive, high-impact appearance.