Sans Contrasted Kita 2 is a bold, very wide, medium contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, friendly, sporty, playful, retro, approachability, impact, readability, character, rounded, flared, soft, open, sturdy.
A soft-cornered, flared sans with broad proportions and a lively rhythm. Strokes show subtle tapering and swelling, especially where curves meet stems, giving the letters a slightly calligraphic, brush-like modulation while remaining clean and sans in construction. Counters are generally open and generous, with rounded bowls and terminals that often end in gentle wedges or flares rather than blunt cuts. Overall spacing reads even and readable, with a sturdy, display-leaning presence in both the uppercase and lowercase.
This face performs best in headlines, short passages, and prominent UI or editorial moments where a friendly, energetic tone is desired. It suits branding and packaging that want a bold, approachable voice, and works well for signage or promotional graphics thanks to its wide, open letterforms. It can be used for text, but is most comfortable at display sizes where the flared modulation and rounded details can be appreciated.
The tone is upbeat and approachable, with a hint of retro signage energy. Its rounded shapes and flared endings keep it from feeling strictly geometric or technical, instead suggesting warmth and motion. The weight and width make it feel confident and extroverted, well-suited to attention-getting settings.
The letterforms appear designed to combine the simplicity of a sans with the warmth of subtly tapered, flared strokes. The goal seems to be high-impact readability with a personable character, balancing strong silhouettes and open counters with a playful, retro-leaning finish.
The design leans on smooth curves and broad, open forms, which helps maintain clarity at larger sizes. Numerals follow the same soft, flared construction, contributing to a cohesive texture in mixed alphanumeric settings. In longer text blocks the strong presence can feel assertive, so it tends to read best when given breathing room.