Sans Contrasted Okdaf 3 is a regular weight, wide, medium contrast, upright, normal x-height font.
Keywords: branding, packaging, headlines, posters, editorial display, friendly, retro, casual, approachable, playful, approachability, distinctiveness, warmth, readability, modern retro, soft terminals, rounded forms, open apertures, humanist, lively rhythm.
A rounded, humanist sans with soft, slightly flared terminals and gently modulated strokes that create a subtle calligraphic contrast. Letterforms lean on broad curves and open counters, with generous proportions and a relaxed, uneven rhythm that feels intentionally organic rather than strictly geometric. The uppercase is smooth and spacious, while the lowercase shows distinctive, single‑storey shapes and looped forms that emphasize friendliness and flow; numerals follow the same rounded, open construction for consistency in text.
Works well for branding and packaging that benefit from a welcoming, personable feel, as well as headlines and short editorial callouts where its lively rhythm can be appreciated. It is also suitable for posters, signage, and product UI labels when a softer, more human tone is desired.
The overall tone is warm and informal, with a mild retro sensibility and a hand-touched character that keeps paragraphs from feeling rigid. Its soft curves and buoyant spacing give it an upbeat, conversational voice suited to approachable messaging.
The design appears intended to deliver a clean sans framework with added warmth through rounded construction and controlled contrast, balancing clarity with character. It aims to feel contemporary and readable while retaining an inviting, slightly nostalgic texture.
Curves and joins are emphasized more than sharp corners, and the modulation is most noticeable in round letters and diagonals, adding texture at display sizes while remaining legible in short text. The family of shapes maintains a consistent roundness across capitals, lowercase, and figures, reinforcing a cohesive, friendly personality.