Serif Normal Orjo 10 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Retro Voice' by BlessedPrint, 'Rega Pira' by Differentialtype, and 'Peach Crush' by Fenotype (names referenced only for comparison).
Keywords: headlines, editorial, book covers, posters, branding, traditional, authoritative, bookish, formal, classic readability, strong presence, editorial utility, traditional branding, bracketed, oldstyle, robust, calligraphic, round.
A sturdy serif with generously bracketed serifs, round counters, and a softly calligraphic modulation that reads as warm rather than sharp. Strokes are weighty with moderated contrast and slightly tapered joins, giving curves a sculpted, ink-trap-free feel. Proportions are compact and stable: capitals are broad and commanding, while lowercase forms show traditional, readable shapes with full bowls and a relatively large footprint on the baseline. Numerals are heavy and clear, with classic contours and ample interior space for legibility at display sizes.
Best suited to headlines, deck copy, pull quotes, and other editorial display roles where strong typographic presence is desirable. It can also work for book covers and print branding that benefits from a classic serif voice, especially at medium to large sizes where the shaping and counters stay open.
The overall tone is traditional and authoritative, with an editorial confidence suited to established institutions and print-forward branding. Its weight and rounded serif treatment convey seriousness without feeling brittle, lending a dependable, bookish voice to headlines and short-form text.
The font appears designed to deliver a classic serif impression with extra heft and clarity, prioritizing strong page presence and familiar letterforms. Its bracketed serifs and rounded modulation suggest an intention to feel traditional and readable while still operating confidently as a display face.
The design emphasizes sturdy silhouettes and consistent rhythm, with rounded terminals and smooth bracketing that keep dense settings from looking spiky. The italic is not shown; the samples suggest a display-leaning emphasis where weight and presence are key.