Sans Normal Puguh 5 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'EQ' by Cadson Demak, 'Organic Pro' by Positype, 'Core Sans N SC' and 'Core Sans NR' by S-Core, 'Kobern' by The Northern Block, and 'Marble' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, playful, chunky, retro, approachable, impact, friendliness, display clarity, retro appeal, rounded, soft corners, bulbous, bouncy, compact bowls.
A heavy, rounded sans with soft, blunted terminals and generously curved outer contours. The strokes read as broadly monolinear, with subtle modulation mainly coming from joins and interior counters rather than clear contrast. Letterforms are wide and stable, with squarish rounding in places (notably at shoulders and corners) that gives the font a slightly “inflated” silhouette. Counters are relatively small for the weight, apertures tend toward closed, and curves are smooth and continuous, producing a solid, high-impact texture in text.
Best suited for short-form display use—headlines, posters, packaging, and bold branding marks—where its rounded heft can carry at large sizes. It can work for brief callouts or UI labels when space allows, but long paragraphs may feel dense due to the small counters and heavy overall color.
The overall tone is upbeat and approachable, leaning into a bold, cartoonish friendliness rather than a strict geometric severity. Its roundness and dense color evoke mid-century signage and playful packaging, with an intentionally soft, non-threatening presence.
This design appears intended to deliver maximum impact with a friendly, soft-edged voice—prioritizing bold presence and approachable round forms for attention-grabbing display typography.
In the sample text, the weight and tight counters create a strong black mass that benefits from ample tracking and line spacing. Digits match the letters in width and softness, staying consistent with the rounded, chunky rhythm across the set.