Sans Normal Borev 7 is a bold, wide, monoline, upright, normal x-height font.
Keywords: headlines, branding, packaging, posters, signage, friendly, playful, soft, retro, approachability, display impact, soft modernity, retro warmth, rounded, bubble-like, smooth, open apertures, high contrast-free.
A rounded sans with heavy, smooth strokes and consistently softened terminals. The forms lean on broad circular and oval geometry, producing generous counters and a calm, even rhythm. Corners are fully rounded and joins stay clean, giving the letters a simplified, almost bubble-like construction. Curves dominate, and the few straight segments (as in E, F, T, L) remain thick and gently finished, preserving the overall softness.
Best suited for headlines and short-to-medium display text where its rounded character can carry tone and personality—such as branding, packaging, posters, and friendly wayfinding or storefront signage. It can also work for UI accents or labels when a soft, welcoming voice is desired, especially at larger sizes.
The overall tone is warm, approachable, and lightly whimsical, with a hint of mid-century/retro signage friendliness. Its rounded silhouettes and steady stroke presence read as optimistic and informal rather than technical or austere.
This design appears intended to deliver a bold, personable sans voice through rounded geometry and simplified construction, prioritizing approachability and clarity. The consistent softness and open forms suggest a focus on easy reading while retaining a distinctive, playful identity.
Uppercase shapes are notably round (O, Q) with simple, confident structure, while lowercase maintains clear, single-storey-style simplicity and open shapes (a, e). Numerals follow the same softened geometry, staying highly legible and consistent with the letterforms. The sample text shows strong cohesion at display sizes, with clear word shapes and minimal visual noise.