Sans Normal Amnuz 12 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Averta Standard PE' by Intelligent Design and 'Avenir Next', 'Avenir Next Arabic', 'Avenir Next Cyrillic', 'Avenir Next Georgian', 'Avenir Next Paneuropean', 'Avenir Next Thai', and 'Avenir Next World' by Linotype (names referenced only for comparison).
Keywords: headlines, branding, ui labels, signage, posters, modern, neutral, friendly, confident, clean, clarity, versatility, contemporary branding, functional display, readability, geometric, monolinear, rounded, solid, high legibility.
A solid, geometric sans with monolinear strokes and smoothly rounded curves. Letterforms lean toward simple circular/elliptical construction with open counters and clean terminals, producing an even, contemporary texture in text. Proportions feel balanced and straightforward, with compact joins and consistent stroke behavior that keeps shapes crisp at display sizes while remaining readable in longer lines.
It performs well in headlines, logos, and brand systems that want a clean, contemporary sans presence. The sturdy forms and open counters make it suitable for UI labels, navigation, and informational graphics, and it can also hold up for short-to-medium text blocks where clarity is prioritized.
The font conveys a modern, no-nonsense tone with a friendly softness from its rounded geometry. It feels confident and utilitarian rather than expressive, making it well-suited to clear communication and contemporary branding that needs to stay approachable.
The design appears intended as a versatile, geometric workhorse: contemporary in construction, highly legible, and visually steady across a range of sizes. Its restrained detailing suggests an emphasis on clarity and broad usability over distinctive flourish.
Figures are sturdy and highly legible, matching the letterforms’ simple geometry for a cohesive typographic voice. The overall rhythm is steady and unembellished, with minimal stylistic quirks, supporting clear scanning and strong typographic hierarchy when used in larger sizes.