Sans Superellipse Hubih 7 is a very bold, narrow, low contrast, upright, tall x-height font visually similar to 'Editorial Feedback JNL' by Jeff Levine, 'Robuck' by Martype co, 'Heading Now' by Zetafonts, and 'Lugak Sans' by holyline design (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, industrial, sporty, assertive, retro, compact, space saving, high impact, display clarity, branding, condensed, blocky, rounded, sturdy, punchy.
A compact, condensed sans with heavy, uniform strokes and rounded-rectangle (superellipse) curves. The forms are built from straight sides and soft corners, producing a squared-off geometry that still reads friendly rather than sharp. Counters are relatively tight, apertures are small, and spacing feels efficient, creating dense, high-impact word shapes. The lowercase shows a single-storey a and g, a tall, simple i/j with round dots, and short, sturdy terminals throughout; numerals follow the same blocky, rounded logic.
Best suited to short, high-impact settings such as headlines, posters, sports/event graphics, packaging fronts, and bold signage where a compact, powerful texture is desirable. It can also work for logos and badges that benefit from sturdy, condensed letterforms, while long text would likely feel dense due to the tight counters and strong color.
The overall tone is bold and utilitarian—confident, energetic, and a bit retro. Its compact proportions and squared curves evoke athletic and industrial lettering, delivering a strong “headline” voice that prioritizes impact and solidity over delicacy.
The design appears intended to deliver maximum visual punch in limited horizontal space by combining condensed proportions with a rounded-rectilinear construction. Its consistent stroke weight and softened corners aim to balance toughness with approachability, creating a distinctive, badge-like display presence.
Roundness is expressed more as softened corners than circular bowls, giving the type a distinctive squarish rhythm in repeated verticals. The heavy weight and tight internal spaces make it most effective when used with generous tracking or at larger sizes where counters stay open.