Sans Normal Imboh 7 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Mohr Rounded' by Latinotype, 'Merge' by Philatype, and 'Boulder' by Umka Type (names referenced only for comparison).
Keywords: packaging, kids, posters, logos, headlines, playful, friendly, bubbly, cartoonish, cheerful, approachability, playfulness, impact, softness, novelty, rounded, soft, chunky, puffy, blunt terminals.
A heavy, rounded sans with inflated, pillow-like strokes and generously curved corners throughout. Forms are built from broad, smooth shapes with minimal modulation, producing an even, solid color on the page. Counters are compact and often circular, with a single-storey feel across many lowercase forms and softly notched joins where strokes meet. Proportions are generous and open, with short, rounded terminals and a compact internal rhythm that keeps word shapes cohesive in display settings.
Best suited for display use where a warm, playful voice is desired: brand marks, product packaging, children’s or family-oriented materials, event posters, and punchy headlines. It can also work for short, bold callouts in UI or social graphics when used at comfortable sizes with ample spacing.
The overall tone is upbeat and approachable, with a toy-like softness that reads as friendly rather than formal. Its chunky curves and rounded joints give it a lighthearted, youthful personality suited to fun, casual messaging.
The design appears intended to deliver a soft, approachable impact through rounded geometry and a consistently chunky stroke, creating a bold presence without sharpness. It aims for immediate friendliness and high visibility in short text, leaning into a bubbly, characterful silhouette.
In the sample text, the dense weight and tight counters make small sizes feel compact, while larger sizes emphasize the bouncy, blobby silhouette. The numerals follow the same inflated geometry, with simple, rounded shapes that prioritize personality over precision.