Sans Normal Afluv 10 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Delargo DT Informal' by DTP Types, 'Telder HT Pro' by Huerta Tipográfica, 'Multiple' by Latinotype, 'Quire Sans' by Monotype, 'June Pro' by Schriftlabor, 'Adelle Sans' by TypeTogether, and 'Arventa Sans Pro' by preussTYPE (names referenced only for comparison).
Keywords: branding, headlines, ui text, posters, packaging, modern, friendly, dynamic, approachable, clean, clarity, approachability, momentum, modernity, rounded, oblique, humanist, open, smooth.
A rounded, oblique sans with smooth, low-contrast strokes and gently tapered terminals. Curves are broadly elliptical with open apertures and generous counters, giving the letters an airy, uncluttered feel. The slant is consistent across capitals, lowercase, and figures, and the overall rhythm is even, with clear differentiation between similar shapes and a steady baseline presence.
Well-suited for brand identities and marketing where a modern, welcoming voice is needed. The open shapes and steady rhythm make it a strong option for UI labeling, short paragraphs, and informational graphics, while the oblique energy works especially well for headlines, callouts, and packaging copy.
The tone is contemporary and upbeat, with a friendly softness coming from the rounded construction and open forms. Its consistent slant adds momentum and an informal, conversational feel without becoming overly expressive or decorative.
The design appears intended to combine straightforward sans-serif clarity with a softer, more personable character. The consistent slant and rounded construction suggest a focus on contemporary readability with a touch of motion for emphasis and tone.
Capitals read solid and simple, while the lowercase shows a humanist flavor in the round letters and the flowing diagonals. Numerals are clean and highly legible, matching the same oblique angle and rounded geometry seen in the alphabet.