Sans Normal Apgab 2 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: ui, branding, packaging, headlines, posters, friendly, modern, approachable, clean, playful, approachability, clarity, modernity, simplicity, rounded, geometric, open apertures, soft terminals, even color.
A rounded geometric sans with smooth, monoline strokes and softly finished terminals. Letterforms lean on circular construction, producing very round bowls (O, o, 8) and a consistent, even texture in text. Apertures are generally open and counters are generous, supporting clarity at display and text sizes. Details like the single-storey a and g, plus the curved, soft-shouldered joins in m/n, reinforce an informal, contemporary feel.
Well suited to interface labeling, product branding, and packaging where a warm, modern sans is needed. It can also serve effectively for headlines and short blocks of copy in editorial or marketing materials, especially when a rounded, personable tone is desired.
The overall tone is friendly and contemporary, with a soft, welcoming voice rather than a sharp or technical one. Its rounded geometry gives it an upbeat, approachable character that feels at home in consumer-facing design and lighthearted editorial settings.
The design appears intended to deliver a simple, contemporary sans built from rounded geometric shapes, prioritizing a friendly voice and consistent rhythm in running text. The softened terminals and open forms suggest a focus on approachability and easy readability across common display and text applications.
Proportions favor roundness and simple constructions, with clean joins and minimal ornament. The figures follow the same rounded logic, with smooth curves and straightforward forms that visually align well with the lowercase.