Sans Normal Apgab 3 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Eastman Grotesque' by Zetafonts (names referenced only for comparison).
Keywords: ui text, product branding, editorial, signage, packaging, friendly, modern, clean, approachable, playful, approachability, clarity, versatility, modernity, simplicity, rounded, geometric, soft terminals, open apertures, humanist touch.
A rounded, geometric sans with smooth curves, even stroke weight, and broadly circular bowls. Terminals are softly finished, and many forms show open apertures that keep counters clear at text sizes. The lowercase leans toward single‑storey constructions (notably the a and g), with simple, straight stems paired to generous arches in m/n and a clean, compact t. Uppercase forms are similarly simplified and consistent, producing a steady rhythm with slightly wide, calm proportions and minimal ornament.
This style suits interface copy, product and startup branding, and general-purpose editorial layouts where a clean but personable tone is needed. The open counters and rounded geometry also make it a good candidate for wayfinding and signage, as well as packaging and short marketing headlines that benefit from a friendly, modern voice.
The overall tone is friendly and contemporary, with a mild playfulness coming from the rounded construction and simplified letterforms. It reads as approachable and informal without becoming decorative, making it feel modern and easygoing.
The design appears intended to balance geometric clarity with warmth, using rounded construction and simplified forms to stay highly legible while feeling approachable. Its consistent stroke and calm proportions suggest a versatile workhorse aimed at contemporary digital and print use.
The character set shown maintains a consistent curve logic across letters and numerals, with clear differentiation between similar shapes (for example, the open forms in c/e and the straightforward, readable figures). The sample text demonstrates solid spacing and an even texture, with rounded joins helping lines feel smooth and cohesive.