Sans Normal Goluf 7 is a light, normal width, low contrast, italic, normal x-height font.
Keywords: ui labels, branding, editorial, posters, presentations, clean, friendly, modern, casual, airy, friendly modernity, clear emphasis, everyday readability, rounded, humanist, open counters, soft terminals, slanted.
A slanted sans with rounded, gently modulated strokes and a smooth, continuous curve language. Letterforms are built from soft arcs and open counters, with terminals that feel cut cleanly rather than sharply pointed. Proportions are straightforward and readable, with generous interior space in letters like O, e, and a, and a consistent rhythm across capitals, lowercase, and numerals. The overall texture is even and light on the page, with a slightly handwritten, humanist looseness despite its clean construction.
Well-suited to interface labels, product branding, and marketing collateral where a clean yet personable italic voice is useful. It also performs nicely for short-to-medium editorial passages, pull quotes, and presentation typography that benefits from a lively slanted emphasis.
The font projects a friendly, modern tone that feels approachable and uncomplicated. Its slant adds motion and informality, lending an energetic, conversational voice without becoming decorative.
Likely designed to provide a versatile italic sans that reads clearly while feeling less rigid than a purely geometric approach. The intention appears to balance modern simplicity with human warmth, making emphasis and display text feel natural and fluent.
Capitals keep a restrained, contemporary geometry while the lowercase shows more warmth through rounded joins and open apertures. Numerals follow the same soft, streamlined logic, supporting clear reading in running text and UI-like settings where a gentle personality is desired.