Slab Contrasted Pifu 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Shemekia' by Areatype, 'Geometric Slabserif 712' by Bitstream, 'Goodall' by Colophon Foundry, 'DIN Next Slab' by Monotype, 'Geometric Slabserif 712' by ParaType, 'LFT Etica Sheriff' by TypeTogether, and 'Helserif' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, assertive, vintage, industrial, editorial, collegiate, impact, stability, nostalgia, readability, authority, blocky, bracketed, compact, sturdy, ink-trap-like.
A heavy slab serif with broad proportions and a compact, powerful silhouette. Stems are thick and steady, with chunky, mostly squared-off slab serifs that read as slightly bracketed, giving the shapes a planted, engineered feel. Counters are relatively tight and the joins are firm, producing a dark overall color and a strong horizontal rhythm across lines. The lowercase follows the same robust logic, with a sturdy two-storey “a” and consistent serif treatment that keeps text feeling cohesive at display sizes.
Best suited to headlines, posters, and branding where a dense, authoritative presence is desired. It also fits packaging, labels, and signage that benefit from a sturdy slab-serif texture and a vintage-leaning voice, especially when set in short bursts or stacked lines.
The tone is bold and no-nonsense, evoking classic print and workmanlike signage with a hint of collegiate and Western poster energy. Its weight and slabs convey confidence and durability, making the voice feel emphatic and attention-seeking rather than delicate or refined.
The design appears intended to deliver maximum impact with a traditional slab-serif framework—prioritizing weight, stability, and strong horizontal structure for display typography. Its shapes suggest a goal of combining old-school print character with contemporary boldness for attention-grabbing titles and marks.
The figures are similarly chunky and designed to hold presence alongside caps, with a rounded “0” and strong, squared terminals throughout. The overall rhythm favors impact and clarity at larger sizes, where the slab details and tight counters become a distinctive texture.