Serif Other Ippo 2 is a bold, narrow, high contrast, upright, normal x-height font.
Keywords: posters, headlines, packaging, book covers, branding, vintage, bookish, whimsical, theatrical, craft, display impact, retro flavor, crafted texture, distinctive branding, bracketed, flared, ink-trap feel, spurred, compact.
A compact serif design with chunky, bracketed serifs and pronounced stroke modulation that creates bright internal counters and a rhythmic, slightly irregular texture. Stems are sturdy and vertical, while curves and joins show tapered transitions that can read like an ink-trap or engraved cut-in at small interior corners. Many terminals flare into wedge-like finishes, giving the outlines a sculpted, hand-cut quality rather than a strictly geometric one. Numerals and capitals feel stout and display-oriented, with tight apertures and distinctive, characterful silhouettes.
Best suited for headlines, titles, and short text where a bold, characterful serif can carry the voice—such as posters, packaging, labels, book covers, and distinctive branding. It can work for brief editorial pull quotes or subheads, but longer passages will benefit from generous leading and careful tracking.
The overall tone is vintage and a bit theatrical, evoking printed ephemera, old posters, and storybook titling. Its expressive terminals and strong contrast add a playful, slightly eccentric voice that feels crafted and historical rather than corporate or minimal.
The design appears intended to deliver a compact, high-impact serif with historical flavor and a deliberately idiosyncratic texture. Its flared terminals and carved-in joins suggest a desire to reference traditional printing or engraved lettering while remaining assertive and decorative for display use.
In paragraph settings the heavy vertical rhythm and tight openings create a dark, punchy color, so spacing and size will strongly influence readability. The distinctive shapes hold up well in short bursts where their quirky details can be appreciated.