Sans Superellipse Gumon 13 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Febrotesk 4F' by 4th february, 'Camore' by Maulana Creative, 'Navine' by OneSevenPointFive, 'Beachwood' by Swell Type, and 'Breuer Text' by TypeTrust (names referenced only for comparison).
Keywords: posters, headlines, branding, sports, signage, industrial, athletic, retro, technical, confident, impact, utility, legibility, geometric, squarish, rounded, blocky, compact.
This typeface is built from compact, squared proportions with generously rounded corners, giving many letters a rounded-rectangle (superelliptical) skeleton. Strokes are heavy and largely uniform, with minimal modulation and crisp, straight terminals. Counters are tight but cleanly opened, and curves tend to resolve into flat-ish shoulders rather than fully circular bowls, creating a sturdy, engineered rhythm. Uppercase forms are broad and stable, while lowercase keeps a simple, single-storey construction (notably in a and g) that reinforces the geometric, utilitarian feel.
It performs especially well in bold display roles—headlines, posters, packaging, and identity systems that want a strong, compact imprint. The squared-round construction also suits signage, wayfinding, and sports or automotive-inspired graphics where clarity and impact are prioritized over delicacy.
The overall tone is assertive and workmanlike, with an industrial and athletic edge. Its rounded-square geometry adds a friendly softness to an otherwise tough, no-nonsense voice, evoking scoreboard lettering, equipment labels, and retro-tech branding.
The design appears intended to deliver maximum punch with a controlled, geometric structure—combining industrial sturdiness with rounded corners for approachability. Consistent stroke weight and superelliptical curves suggest a focus on reproducible, logo-friendly letterforms that hold up in high-contrast applications.
Round letters like O and Q read as squarish capsules rather than circles, and the numerals follow the same rounded-rect logic for a consistent set. The density and tight internal spaces make it feel best suited to larger sizes where the distinctive geometry can breathe and counters remain comfortably clear.