Sans Superellipse Pygel 7 is a bold, narrow, low contrast, upright, normal x-height font visually similar to 'FF Good' and 'FF Good Headline' by FontFont, 'Gratique' by Lemon Studio Type, and 'Jane Roe' by deFharo (names referenced only for comparison).
Keywords: headlines, posters, signage, packaging, labels, industrial, utilitarian, contemporary, confident, compact, space saving, impact, clarity, geometric unity, condensed, blocky, squared rounds, closed apertures, tight spacing.
A compact, heavy sans with squared-round construction: curves resolve into rounded rectangles, giving counters and bowls a superelliptical feel. Strokes are monolinear and sturdy, with minimal modulation and a generally uniform rhythm across capitals, lowercase, and figures. Terminals are mostly flat or softly rounded, and many forms show relatively closed apertures and tight interior spaces, emphasizing density. The overall texture is dark and even, with straightforward geometry and restrained details rather than calligraphic shaping.
Best suited to short-to-medium display settings where high visual impact is needed in limited horizontal space, such as headlines, posters, signage, packaging, and product labeling. It can also work for UI or dashboard elements that benefit from compact, high-contrast-at-size letterforms, especially when set with comfortable tracking and line spacing.
The face reads as modern and workmanlike, projecting a pragmatic, no-nonsense tone. Its compact width and dense color feel efficient and assertive, leaning toward an industrial or engineered sensibility rather than friendly or expressive warmth.
The design appears intended to deliver a strong, space-efficient sans with a distinctive rounded-rectangular geometry, prioritizing firmness and consistency over openness or delicacy. It aims to provide a contemporary, industrial-flavored voice that stays legible and visually stable in bold typographic applications.
Numerals and uppercase forms appear particularly solid and poster-ready, while the lowercase retains simple, functional silhouettes that keep the line cohesive. The rounded-rectangle logic is consistent across circular letters, helping maintain a unified, “machined” visual character.