Sans Normal Omdov 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Goga' by Narrow Type and 'Eloquia' by Typekiln (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, punchy, modern, straightforward, impact, clarity, modernity, approachability, blocky, sturdy, geometric, rounded, compact.
A heavy, sans typeface with broad proportions and rounded, geometric construction. Strokes are consistently thick with smooth curves and minimal modulation, producing strong, even color in text. Counters are relatively tight in letters like B, a, e, and s, while round forms (O, C, G) read as clean, near-circular shapes. Terminals are mostly blunt and squared-off, with occasional angled joins on diagonals (V, W, X, Y, Z) that keep the texture crisp at large sizes.
Best used where strong emphasis is needed: headlines, posters, identity work, packaging, and bold UI moments such as hero banners or buttons. It can work for short paragraphs or captions when set with ample size and leading, but its dense weight and tight counters favor display-driven typography over long-form reading.
The overall tone is bold and approachable, projecting clarity and assertiveness without feeling sharp or technical. Its rounded geometry and compact counters give it a friendly, contemporary voice suited to high-impact messaging.
The design appears intended to deliver maximum impact with clean, uncomplicated shapes—prioritizing bold legibility, modern neutrality, and a friendly geometric rhythm that holds up in prominent, attention-grabbing contexts.
Lowercase forms lean toward single-storey constructions (notably a and g), reinforcing a simple, modern feel. The numerals are sturdy and highly legible, with an open-top 4 and rounded 6/8/9 that match the letterforms’ soft geometry. Spacing appears generous enough for display settings, while the dense stroke weight creates strong presence in short lines.