Serif Normal Pemum 1 is a regular weight, normal width, very high contrast, upright, normal x-height font visually similar to 'Albra' by BumbumType; 'Acta Display', 'Acta Pro Display', 'Acta Pro Headline', 'Ardina Display', and 'Glosa Display' by Monotype; and 'Blacker Pro' by Zetafonts (names referenced only for comparison).
Keywords: magazines, headlines, branding, packaging, posters, editorial, fashion, refined, dramatic, classic, luxury appeal, editorial voice, headline impact, classic refinement, hairline serifs, sharp terminals, sculpted curves, bracketed serifs, crisp joins.
A high-contrast serif with crisp, hairline serifs and strong thick–thin modulation that creates a polished, sculptural texture. The letterforms are upright with a relatively traditional axis, but the curves and joins feel finely cut, giving counters a slightly teardrop-like tension in places. Serifs are sharp and elegant rather than blocky, and terminals often taper to precise points. Proportions read balanced and text-oriented, with clear differentiation across capitals, lowercase, and figures while maintaining a consistent, glossy rhythm.
This typeface is well suited to magazine and book cover headlines, fashion and lifestyle branding, premium packaging, and posters where contrast and refinement are assets. It can also work for short editorial passages or pull quotes at comfortable sizes where the delicate hairlines remain clear.
The overall tone is sophisticated and editorial, with a dramatic sheen that suggests luxury and careful typesetting. Its contrast and sharp finishing details convey formality and confidence, leaning toward fashion and culture publishing rather than utilitarian everyday UI.
The design intention appears to be a modern, high-contrast text serif with an editorial sensibility—combining conventional construction with sharper, more luxurious finishing to deliver impact in display settings while retaining familiar readability cues.
In the sample text, the strong contrast produces a lively vertical cadence and pronounced word shapes, especially in round letters and diagonals. The numerals appear stylistically aligned with the serif construction, contributing to a cohesive, classic voice suited to display and prominent headings.