Sans Normal Orluf 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Gotham' by Hoefler & Co., 'Morandi' by Monotype, 'Performa' by Resistenza, 'Core Sans N SC' by S-Core, and 'Radiate Sans' by Studio Sun (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, friendly, impactful, modern, sporty, high impact, clear signage, modern branding, friendly strength, geometric, rounded, blocky, compact, sturdy.
A very heavy, geometric sans with broad, rounded forms and compact internal counters. Curves tend toward near-circular bowls (notably in O/C/G and numerals), while joins and terminals are clean and blunt, giving a solid, block-like silhouette. The lowercase has a simple, utilitarian construction with a single-storey a and g, a short-armed r, and a sturdy t with a strong crossbar, producing an even rhythm in text. Overall spacing reads tight-to-moderate for the weight, emphasizing dense, high-ink word shapes.
Best suited to headlines, short statements, and branding where maximum presence is needed—posters, packaging fronts, signage, and bold UI moments like hero titles or callouts. It can work for brief subheads in print or web, but long passages may feel dark and compact due to the heavy color and tight counters.
The tone is bold and straightforward, with a friendly roundness that keeps it approachable rather than severe. It carries a contemporary, athletic energy that feels assertive and attention-grabbing without becoming decorative.
The design appears intended to deliver strong visual impact with simple, geometric letterforms and reliable legibility. Its rounded construction suggests an aim for a modern, approachable voice while retaining the firmness expected of a heavy display sans.
Uppercase shapes are wide and stable, and the numerals are large, rounded, and highly legible at a glance. The heavy weight compresses counters in letters like a/e/s, so the design favors display sizes where the dense forms can breathe.