Sans Superellipse Hibin 15 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'Chubbét' by Emboss, 'Helvetica Now' by Monotype, 'Pragmatica' by ParaType, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, industrial, friendly, modern, compact, impact, clarity, stability, modernity, approachability, blocky, rounded, sturdy, geometric, dense.
A heavy, compact sans with rounded-rectangle construction and broad, even strokes. Curves are driven by superellipse-like corners rather than true circles, giving bowls and counters a squarish softness and a stable, engineered feel. Terminals are mostly straight and blunt, with minimal modulation and tight internal spaces that stay consistent across caps, lowercase, and figures. Overall proportions feel slightly condensed in presence due to the large weight and small counters, producing a dense, poster-ready color on the page.
Best suited to headlines, short statements, and high-impact branding where a dense, bold texture is desirable. It works well for packaging, labels, and environmental graphics that need sturdy, legible forms at a distance. For longer reading, it performs better in brief callouts or UI emphasis rather than body text due to its heavy stroke and compact counters.
The tone is bold and matter-of-fact, with a friendly edge from the softened corners. It reads as modern and utilitarian—more signage and product-driven than elegant—projecting strength, clarity, and approachability at display sizes.
The design appears intended to deliver maximum impact with a controlled, geometric voice—combining blunt, block-like structure with softened superellipse corners to stay approachable. It prioritizes visual stability and uniform stroke behavior, aiming for clear recognition and strong presence across mixed-case and numeric content.
The lowercase maintains a straightforward, single-storey construction where applicable and keeps rhythm uniform through consistent stem thickness. Numerals match the letterforms in weight and geometry, reinforcing a cohesive, blocky texture in mixed settings. In paragraphs, the strong color can quickly dominate, so generous tracking and line spacing help maintain clarity.