Sans Normal Obgal 15 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Myriad' by Adobe, 'AC Texto' and 'AC Texto Pro' by Antoine Crama, and 'Akwe Pro' by ROHH (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, playful, contemporary, confident, impact, approachability, modern branding, clear signage, display legibility, rounded, soft corners, high impact, compact counters, sturdy.
A heavy, rounded sans with thick strokes, soft corners, and largely circular bowls that keep the texture even across lines. Uppercase forms are broad and blocky with simple geometry, while lowercase letters show single‑storey shapes (notably a and g) and compact internal counters that reinforce a dense, poster-ready color. Terminals are clean and mostly flat, with occasional subtle flare and slight squaring that adds firmness without introducing sharpness. Numerals follow the same chunky, rounded construction, maintaining consistent weight and presence.
Best suited to headlines and display work where its heavy, rounded forms can deliver strong impact—posters, packaging, signage, and bold brand marks. It also works well for short UI labels or calls-to-action when a friendly but emphatic voice is needed, though extended small-size text may feel crowded due to the compact counters.
The overall tone is upbeat and approachable while still feeling assertive. Its rounded massing and simplified shapes read as friendly and contemporary, giving headlines a confident, non-technical character. The weight and compact counters add a punchy, energetic feel suited to attention-grabbing messaging.
The design appears intended to provide a high-impact, approachable sans that stays visually simple and consistent under strong weight. Its rounded geometry and compact, sturdy forms suggest a focus on readability at large sizes and a friendly, modern voice for prominent messaging.
At text sizes the dense ink and relatively tight apertures can make interior spaces feel small, so it visually favors larger settings where the rounded structure and strong silhouettes read cleanly. The design maintains a steady rhythm with minimal modulation, emphasizing solidity over delicacy.