Sans Normal Moreb 14 is a very bold, wide, low contrast, upright, tall x-height font visually similar to 'Acumin' by Adobe, 'Rational' by René Bieder, 'Garet' by Type Forward, 'Palo' by TypeUnion, and 'Eastman' by Zetafonts (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, playful, retro, punchy, impact, approachability, display clarity, brand presence, rounded, blocky, soft corners, heavy weight, compact counters.
This is a heavy, rounded sans with broad proportions and a solid, poster-like color on the page. Curves are full and circular while corners are subtly softened rather than sharp, giving the shapes a cushioned, blocky feel. The x-height reads large, with short extenders and compact internal counters that stay open enough for display use but create a dense texture in longer lines. Diagonals (as in V/W/X/Y) are stout and stable, and terminals are consistently blunt, keeping the overall rhythm even and geometric.
Best suited to headlines, posters, packaging, and bold brand marks where immediate impact is needed. It also works well for signage and short promotional copy, especially at medium-to-large sizes where the rounded shapes and sturdy geometry remain clear.
The tone is confident and approachable, with a slightly retro, cartoonish warmth created by the rounded geometry and heavy mass. It feels energetic and punchy, aiming for impact rather than restraint, and reads as friendly and fun without becoming informal script-like.
The design intention appears to be a contemporary display sans that maximizes visual impact while staying friendly and legible through rounded construction and steady, geometric rhythm. It prioritizes strong silhouette recognition and a cohesive, chunky texture for attention-grabbing typography.
In the sample text, the weight produces strong emphasis and high visual presence, but the tight counters and dense rhythm can make long paragraphs feel heavy; it performs best when given generous line spacing. Numerals match the letterforms in mass and roundness, maintaining consistent headline color.