Sans Normal Ogny 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Ricardo' by Bureau Roffa; 'Avenir Next', 'Avenir Next Arabic', 'Avenir Next Cyrillic', 'Avenir Next Georgian', 'Avenir Next Paneuropean', 'Avenir Next Thai', and 'Avenir Next World' by Linotype; 'Camphor' by Monotype; and 'Quebec Serial' by SoftMaker (names referenced only for comparison).
Keywords: headlines, branding, posters, signage, packaging, confident, friendly, modern, punchy, sporty, impact, clarity, modernity, approachability, rounded, geometric, sturdy, compact, blocky.
A heavy, rounded sans with compact proportions and smooth, geometric curves. Strokes are consistently thick with minimal contrast, producing dense, stable letterforms and strong color on the page. Terminals are clean and mostly straight-cut, while bowls and counters stay fairly tight, emphasizing solidity over airiness. Uppercase shapes are broad and simplified, and the lowercase follows with sturdy, single-storey forms (notably the a and g) that read clearly at display sizes.
This font works best for high-impact headlines, brand marks, and short statements where strong presence is needed. Its compact, sturdy forms also suit signage and packaging where quick recognition and a confident voice are priorities. For longer passages, it will read as forceful and dense, so it’s most effective when used sparingly or with generous spacing.
The overall tone is bold and approachable, balancing a contemporary geometric feel with a friendly softness from the rounded curves. It projects confidence and energy without feeling sharp or aggressive, making it suitable for attention-grabbing messaging that still wants to feel accessible.
The design appears intended to deliver a clean, modern sans voice with maximum visual impact, using rounded geometry and uniform weight to stay friendly while remaining emphatic. It prioritizes bold legibility and a cohesive, contemporary feel across letters and numerals.
The design favors large, simple interior spaces and strong silhouettes, which helps maintain recognition in big sizes and at distance. Numerals match the letters’ weight and curvature, giving a cohesive, headline-forward rhythm when set in mixed alphanumeric text.