Sans Faceted Asho 12 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Enamela' by K-Type, 'Gemsbuck Pro' by Studio Fat Cat, and 'Octin College' by Typodermic (names referenced only for comparison).
Keywords: sports branding, posters, headlines, logos, packaging, athletic, industrial, assertive, retro, tactical, impact, ruggedness, signage, team identity, geometric theme, octagonal, angular, blocky, compact, geometric.
A heavy, block-built display sans with crisp, planar facets that replace curves. Strokes are uniform and dense, with corners chamfered into octagonal cuts that repeat consistently across rounds like O/Q and in terminals on C/S. Proportions are sturdy and mostly compact, with squared counters and tight apertures; diagonals in A/V/W/X are straight and steep, adding a rigid, mechanical rhythm. Numerals follow the same faceted construction, emphasizing straight sides and clipped corners for a highly consistent, stamp-like silhouette.
Best suited for short, high-impact settings such as sports branding, team or event graphics, bold headlines, poster typography, and logo wordmarks where the faceted geometry can read at a glance. It can also work for packaging or labels that benefit from an industrial, stencil-adjacent feel, but its dense weight makes it less ideal for long passages at small sizes.
The overall tone is forceful and utilitarian, evoking athletic signage and industrial labeling. Its sharp facets and compact heft read as tough and purposeful, with a slightly retro, varsity-inspired edge. The texture in text is punchy and commanding rather than subtle.
The design appears intended to deliver maximum impact through a uniform, chiseled geometry—turning curves into controlled facets to create a rugged, engineered look. It prioritizes strong, easily recognizable silhouettes and a cohesive, athletic-industrial texture for display-driven typography.
In continuous text the weight creates a strong, dark color and the faceting becomes a defining texture, especially on rounded letters and in the angular bowls of characters like B and 8. The set favors strong silhouettes over open apertures, giving it a condensed, poster-ready presence.