Sans Superellipse Gubem 9 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'NuOrder' by The Northern Block and 'Obvia' by Typefolio (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, industrial, confident, utilitarian, sporty, modern, impact, clarity, modernization, sturdiness, blocky, compact, rounded corners, high impact, sturdy.
A heavy, compact sans with squarish counters and rounded-rectangle curves throughout, creating a superellipse feel rather than purely circular bowls. Strokes are thick and largely monolinear, with broad, flat terminals and softly radiused corners that keep the forms from feeling sharp. Proportions are tight and efficient: letters sit firmly on the baseline with minimal delicacy, and internal spaces (counters) are relatively small, especially in round letters like O, P, and e. The lowercase is straightforward and functional, with a short-armed r, a single-storey a, and a single-storey g with a strong horizontal ear/terminal, reinforcing the blocky rhythm.
Best suited to headlines and short-form copy where you want dense, high-impact words with a modern industrial edge. It should work well for branding in tech, sports, tools, or consumer packaging, and for signage where sturdy shapes and rounded corners help maintain clarity at a distance.
The overall tone is assertive and workmanlike—more engineered than expressive—projecting strength, clarity, and practicality. The rounded corners add a friendly, contemporary softness, keeping the voice approachable while still reading as tough and high-impact.
The design appears intended to deliver a strong, contemporary grotesque voice with a rounded-rectangle geometry—prioritizing punchy readability and a cohesive, engineered silhouette over subtle modulation or calligraphic nuance.
The numerals follow the same squared, rounded-corner construction and read strongly at display sizes, with generous stroke mass and simplified interior shapes. The type’s texture in paragraphs is dark and dense, producing a solid typographic color that favors emphasis over airiness.