Sans Normal Efgem 2 is a light, wide, low contrast, italic, normal x-height font.
Keywords: branding, ui labels, headlines, subheads, posters, modern, fresh, friendly, sleek, professional, clarity, modernization, efficiency, tone softening, space economy, airy, clean, contemporary, open, rounded.
The design is a slanted sans with smooth, rounded construction and uniform stroke weight. Curves are generous and open, counters stay clear, and terminals appear clean without decorative finials. Proportions run on the expanded side with a relaxed stance, and the italic angle is steady across uppercase, lowercase, and numerals, producing a consistent, streamlined texture in text.
This font works well for brand systems seeking a contemporary italic voice, such as tech, lifestyle, and service-oriented identities. Its open forms and even spacing suit UI labels, navigation, dashboards, and editorial subheads where a slanted emphasis is helpful without feeling calligraphic. It also performs nicely in posters, packaging, and marketing headlines that benefit from a clean, forward-leaning tone.
This typeface feels crisp and contemporary, with an energetic forward motion from its slant. Its open shapes and even rhythm give it a friendly, approachable tone while still reading as clean and professional. Overall it conveys a light, airy modernity suited to polished communication.
The letterforms appear designed to deliver a modern, accessible voice with a distinct slanted emphasis for hierarchy and motion. The smooth geometry and open apertures suggest an intention to maintain clarity at display and text sizes while keeping the overall color light and unobtrusive. It aims for a neutral, versatile sans character with a gentle, rounded warmth.
The sample text shows smooth word shapes with consistent slant and clear differentiation between letters and numerals, supporting quick scanning. Uppercase forms remain simple and geometric, while lowercase maintains straightforward constructions that keep the overall texture calm and readable.