Distressed Efkiz 10 is a bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Franklin Gothic' by ITC, 'Latino Gothic' by Latinotype, 'Linotype Gothic' by Linotype, 'Franklin Gothic SG' by Scangraphic Digital Type Collection, 'Plymouth Serial' by SoftMaker, 'TS Franklin Gothic' and 'TS Plymouth' by TypeShop Collection, and 'Franklin Gothic Raw' by Wiescher Design (names referenced only for comparison).
Keywords: posters, headlines, packaging, signage, logos, western, vintage, rugged, industrial, poster, heritage feel, worn print, poster impact, rugged branding, slab serif, inked, gritty, sturdy, blocky.
A heavy slab-serif design with compact proportions and broad, squarish forms. Serifs are blunt and bracketless, creating a strong, stamped look, while stroke endings often flare slightly into small rectangular terminals. The face shows consistent distressing: small nicks, speckling, and roughened contours that mimic worn ink or aged print. Counters remain open and readable, and the overall rhythm is steady, with sturdy verticals and simplified curves that keep shapes bold and graphic.
Best suited for display applications such as posters, headlines, labels, and signage where the distressed texture can be appreciated. It also works well for branding and packaging that aim for an aged, stamped, or workshop aesthetic, and for titles in themed editorial layouts when set at moderate-to-large sizes.
The texture and slab-serif structure evoke a worn, old-print character—confident, utilitarian, and a bit gritty. It reads as nostalgic and rugged, with a poster-like authority that feels at home in heritage and Americana-leaning themes.
The design appears intended to combine the solidity of a classic slab serif with a deliberately worn printing texture. Its goal is to deliver strong readability and impact while adding instant atmosphere through consistent distressing and ink-wear cues.
The distress is present across uppercase, lowercase, and numerals, giving a unified “printed then weathered” finish rather than random deformation. In text, the heavy weight and tight interior details make the texture more noticeable at larger sizes, where the speckling and edge wear become part of the voice.