Sans Contrasted Ushy 4 is a very bold, wide, high contrast, upright, normal x-height font.
Keywords: headlines, posters, editorial, branding, packaging, authoritative, classic, formal, confident, impact, authority, tradition, readability, bracketed serifs, wedge terminals, vertical stress, tightly spaced, sturdy.
A heavy display serif with strong vertical emphasis and noticeable stroke modulation. Letters are built from broad, blocky stems paired with thinner joins and sharp wedge-like terminals, producing a crisp, high-contrast rhythm. Counters are relatively compact, curves are firm rather than soft, and several forms show angled/bracketed serif behavior that gives the outlines a sculpted, carved look. Overall proportions feel expansive, with large caps and bold lowercase that read as dense, stable shapes at headline sizes.
Best suited to headlines, mastheads, title treatments, and short bursts of copy where impact is the priority. It can work well for editorial branding, book or album covers, and packaging that needs a classic, authoritative voice.
The tone is assertive and traditional, evoking newspaper and institutional typography with a slightly dramatic, poster-ready punch. It feels confident and serious, leaning more toward classic authority than playful friendliness.
The design appears intended to deliver a strong, traditional display presence through heavy color, pronounced contrast, and sculpted terminals, offering a familiar editorial feel while staying bold enough for modern promotional typography.
The design’s weight and contrast create strong word shapes and striking silhouettes, but the dense black color and tight interior spaces suggest it will be most comfortable at larger sizes where counters and joins can breathe. Numerals follow the same bold, high-contrast pattern, with prominent curves and sturdy verticals that match the uppercase presence.