Sans Normal Tukur 2 is a very bold, wide, high contrast, upright, normal x-height font visually similar to 'Rotulo' by Huy!Fonts and 'Indecise' by Tipo Pèpel (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, assertive, industrial, sporty, contemporary, friendly, impact, clarity, modernity, strength, display, blocky, compact, sturdy, geometric, monolinear.
A heavy, geometric sans with broad proportions and compact internal counters. Strokes appear largely monolinear, with squared terminals and a mix of straight-sided forms and smoothly rounded bowls. Curves are clean and simplified, producing circular O/Q shapes and strong, flat joins in letters like E, F, and T. The lowercase is sturdy and utilitarian, with short ascenders/descenders relative to the overall weight and a single-storey a and g; punctuation and figures follow the same dense, high-impact construction.
This font is well suited to headlines, posters, and large-format messaging where maximum impact and quick recognition are priorities. It can work effectively in branding and packaging when a strong, contemporary voice is needed, and it is also appropriate for signage-style applications at larger sizes.
The tone is bold and confident, with a direct, no-nonsense presence. Its simplified geometry and dense color give it an industrial, athletic feel that reads as modern and energetic rather than delicate or literary.
The design appears intended to deliver a powerful, compact typographic color with straightforward geometric construction. It prioritizes bold presence and legibility at display sizes, pairing simple shapes with sturdy proportions for modern, attention-grabbing typography.
Spacing and rhythm look built for headline sizes: the heavy weight and tight counters create a solid typographic “block” on the line. Distinctive details include a robust, circular i/j dot and a clear, practical digit set with strong silhouettes for quick recognition.